Buenos Aires office
Alejandra was born in Lomas de Zamora, where she learned to enjoy the peace of a neighbourhood lying far from the city centre. The eldest sister, she was always very curious and intuitive. She dreamt of being a ballerina (like many girls her age), then a lawyer, but in the end she decided to exploit her creative side through graphic design.
Fascinated by calligraphy, the expressive power of words and line, she studied in the Faculty of Architecture Design and Urbanism at the University of Buenos Aires. There, as well as the principles of design, she learned to get along with people full of energy, making the most of different project disciplines.
The most important marks her education made, and that she values even now, were efficient communication, a critical eye, and quality in deliverables.
Alejandra loves finding inspiration in the small things, such as from a film or song. She is self-taught, persistent, and has a strong desire to learn – as a future project she wants to add ‘web developer’ to her CV.
Having worked with many Mattel brands, she has learned to exploit her playful side. In turn, she is also independent, thanks to freelance web design and development projects.
Collaborative work and diverse projects striving for top-quality results were what brought Alejandra to work at Picnic.