Buenos Aires office
Belén hates monotony.
She feels comfortable surrounded by chaos and enjoys solving riddles. Ever since she was little she bores easily, so she likes to try new things.
Belén grew up in Gualeguaychú and then moved to Buenos Aires. She studied Social Communication at the University of Buenos Aires and Art Criticism at IUNA. She did all kinds of courses and seminars, from coaching to cinema, photography, sustainability, and creative writing.
Years later she discovered Planning at Young & Rubicam, a discipline that managed to synthesise the diversity range of things she enjoys doing.
She gave classes in Creative Planning at the Escuela Superior de Creativos Publicitarios. In her students she found a generation of young people with new tools capable of leading big cultural revolutions.
She is convinced that people are moving towards a change of unprecedented paradigms and that they need proposals to accompany these transformations. That’s why at Picnic she has found a place to express all she believes in today.