Daniel
Fernández

Senior Brand Strategist
Madrid office
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Daniel Fernández

Daniel
Fernández

Senior Brand Strategist
Madrid office
-

David took his first steps at 10 months old. And he hasn’t stopped moving since.
His curiosity took him to take anything and everything apart to see how it worked. His scarce ability to put it back together again, leastways not with the desired result, led him to often hear from an early age that “he’s very creative”. In some way his brain thus connected creativity with dismantling things, linking curiosity with innovation. And that’s what he’s been doing for the last 20 years.
A frustrated architect, he opted for advertising, working in the accounts departments at first, then in agencies such as MRM, Lowe Lintas, Young&Rubicam, Publicis, or Wysiwyg.
A providential layoff enabled him start a project he’d been dreaming about for some time. The Walking Planner was a project that let him value his curiosity, a different vision of brand management that combined his interest in technology with his ample background in communication, helping brands connect with consumers.
This restless spirit is what brought Daniel to Picnic almost two years ago. And although since then he has “come a long way”, from time to time he does stop and sit down with us to enjoy one of our Picnics.