Daniele
Cicini

Managing Director
Madrid office
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Daniele Cicini

Daniele
Cicini

Managing Director
Madrid office
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Daniele is Italian, born and raised in a little village close to Rome.

When he was 18, he spent 1 year in jail. Teaching the inmates Italian.
After that experience, he decided to explore the word and start traveling. He ended up learning Russian at the polytechnic institute of San Petersburg. Then he got a degree in Business Comms at LUMSA in Rome.
He started his career working in the communication departments of ENIT (Italian Tourism board) and WTO (World tourism organization). He then fell in love with advertising at Saatchi&Saatchi Rome, one of the biggest and fastest-growing agencies in the network at that time.
He worked for Renault Italia, ENI (British American Tobacco), Maggiore Rent Car and Pfizer among others.

In 2005 he left Italy to go to Spain.
Love was the reason.
He joined Y&R, working for Movistar and Alfa Romeo. He then went to Publicis Lado C, one of the most creative agencies in Spain, working for the Renault account, on both local and international campaigns.
In 2010 he joined LOLA, taking care of global UL brands and local clients, as well as working on New Business. In 2015 he moved to assume responsibility of LOLA’s Barcelona office, managing 120+ people, leading the SEAT account globally, and driving the agency’s growth.

Married and a father of 3, Daniele speaks 5 languages, is an insane traveler, and like any good Italian, loves cooking.