Julia
Lee

Senior Brand Strategist
Madrid office
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Julia Lee

Julia
Lee

Senior Brand Strategist
Madrid office
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Born and raised in Spain by Taiwanese parents, Julia had the fortune of growing up bicultural and trilingual (and perhaps even with what some call “cultural sensitivity”).

This global mindset and a love for problem-solving, creativity, and culture are the forces that have driven and inspired Julia, both personally and professionally.

Julia moved to California to pursue her postgraduate studies at the Academy of Art University in San Francisco, where she graduated with a Master Fine Arts. It was in the U.S.A where Julia started developing her strategic mind, working with various local agencies (including agencytwofifteen) and consulting for tech start-ups.

Upon her return to Spain, Julia continued her work in the brand and communication strategy field, working for top agencies and brand consultancies, first at Sra. Rushmore (where she contributed to the development of campaigns and strategies for clients such as ING DIRECT, Grupo Mahou-San Miguel, Telepizza and Iberostar Hotels y Resorts) and later at Nadie. The Creative Think Tank, delivering branding projects for Fundación Telefónica, Camper or Estrella Damm.

More recently, at Lola MullenLowe, Julia was Global Strategic Planning Manager for global Unilever accounts, and also lead some of the agency’s new business efforts.

2015 brought a turning point for Julia, when she left the advertising world on standby to travel and train herself in the processes and methodologies of Design Thinking at Hasso Plattner Institute in Berlin. At this moment she added a new focus to her career, of brand building through innovation, and started her relationship with Picnic.

Nowadays Julia works independently from Bilbao, collaborating with various agencies, clients and organisations who share the mission of adding value to people’s lives in a relevant and honest way.