One of those great partners: they contribute, they help us believe. They help take us beyond our own expertise and with it we grow, both as people, and as a company and brand group.
César Hernández LópezCMO Mahou San Miguel GroupFew partners are capable of combining great strategic vision and efficient execution with flexibility, agility and high commitment as Picnic does.
Jaume MussonsCMO Suntory Beverage and Food EuropePicnic is like one of those novels that really moves you. Conflict, crux, and conclusion, conveyed in an excellent strategy, with strong social insight and unlimited creative ideas.
Celia Serradilla RazolaHead of Influencing & Advocacy Diageo Iberia
Definition of global brand engagement platform and strategic guidance to help the implementation.
Brand purpose definition based on sustainability and development of the implementation guides.
Development of strategic tools that give focus and coherence to the brand and its agencies, and creation and implementation of brand assets.
Definition of Santa Teresa’s brand value proposition and development of the corresponding implementation guides.
Development of new brand strategy including brand purpose, brand architecture, and implementation guides.
Definition of brand value proposition for a global hotel chain and creation of new hotel experience ideas.
Brand purpose definition and development of the implementation guides.
Definition of brand strategic foundation, brand purpose, and creation of the communication tagline.
Brand strategy platform development for juice powder brands (Tang & Clight).
Creation of brand assets and brand amplification (Retail).
Brand purpose definition and development of the implementation guides.
Definition of a common brand purpose and strategic platform for key European markets.
Creation of brand assets and brand amplification.
Identification of business scenarios in Lebanon in order to maximise Nestlé’s water delivery service.
Definition of brand strategic foundation, brand purpose, and implementation guides.
Definition of brand value proposition for a pharmaceutical company, and implementation guides.
Definition of brand value proposition and its implementation guides based on a complete customer’s journey of life-long learning.
Definition of brand value proposition, brand voice and its archetype.
Definition of a methodology and moderation of workshops to identify potential strategic partners to add value to people’s lives.
Definition of a methodology and moderation of workshops to identify potential strategic partners to add value to people’s lives.
Brand purpose definition (Seagram’s Gin).
Creation of brand assets and brand amplification.
Company purpose definition and brand architecture development.
Brand purpose definition and brand architecture development.
Brand purpose definition, brand architecture development and creation of brand assets.
Brand purpose definition and brand architecture development.
Brand purpose definition and brand architecture development.
Brand purpose definition, development of its implementation guides and creation of brand assets (Hojiblanca).
Brand purpose definition, development of the implementation guides for company culture and creation of brand assets.
Definition of brand value proposition and strategic platform based on Spanish cultural codes.
Design research about luxury travelers, definition of Dufry’s brand value proposition, and creation of its brand assets.
Consumer-centric training and workshops (Purchasing Team).
Definición del propósito de marca y diseño de la nueva identidad visual.
Implementation guides development and creation of brand assets.
Pro bono strategic advice service to define the brand purpose and design the commercial strategy by target.
Brand purpose definition and development of brand architecture.
Brand purpose definition, development of its implementation guides and creation of brand assets.
Brand purpose definition, engagement platform development and creation of brand assets.
Brand purpose definition, development of its implementation guides and creation of brand assets.
Implementation guideline development and creation of brand assets.
Brand purpose definition.
Brand purpose definition, creation of brand assets and brand amplification.
Brand purpose definition and re-design of the retail experience based on design research