• Picnic is like one of those novels that really moves you. Conflict, crux, and conclusion, conveyed in an excellent strategy, with strong social insight and unlimited creative ideas.

    Celia Serradilla RazolaHead of Influencing & Advocacy Diageo Iberia
  • A great partner for us in our strategic thinking. Picnic offered an insightful and fresh view of our businesses, saving us from the pitfalls that come when we do our analysis shut away in our meeting rooms.

    Hernán EstradaCMO The Walt Disney Company LatAm
  • One of those great partners: they contribute, they help us believe. They help take us beyond our own expertise and with it we grow, both as people, and as a company and brand group.

    César Hernández LópezCMO Mahou San Miguel Group
Shell
Shell-

Development of strategic tools that give focus and coherence to the brand and its agencies, and creation and implementation of brand assets.

Vodafone
Vodafone-

Engagement platform development and creation of brand assets.

Maxam
Maxam-

Brand purpose definition and development of the implementation guides.

Playable city
Playable city-

Brand purpose definition.

Coca-Cola
Coca-ColaArgentina/Chile/Peru-

Creation of brand assets and brand amplification (Retail).

Disney
DisneyLatam-

Brand purpose definition and development of the implementation guides.

Schweppes
SchweppesEurope-

Definition of a common brand purpose and strategic platform for key European markets.

Bonaqua
BonaquaArgentina/Chile/Peru-

Creation of brand assets and brand amplification.

Pernod Ricard
Pernod RicardSpain-

Brand purpose definition (Seagram’s Gin).

Diageo
DiageoSpain-

Creation of brand assets and brand amplification.

Mahou San Miguel Group
Mahou San Miguel GroupSpain-

Company purpose definition and brand architecture development.

Mahou
MahouSpain-

Brand purpose definition and brand architecture development.

San Miguel
San MiguelSpain-

Brand purpose definition, brand architecture development and creation of brand assets.

Alhambra
AlhambraSpain-

Brand purpose definition and brand architecture development.

Solán de Cabras
Solán de CabrasSpain-

Brand purpose definition and brand architecture development.

Deoleo
DeoleoSpain-

Brand purpose definition, development of its implementation guides and creation of brand assets (Hojiblanca).

Zurich
ZurichArgentina-

Brand purpose definition, development of the implementation guides for company culture and creation of brand assets.

El Corte Inglés
El Corte InglésSpain-

Consumer-centric training and workshops (Purchasing Team).

Molinos
MolinosArgentina-

Definición del propósito de marca y diseño de la nueva identidad visual.

Sprite
SpriteArgentina-

Implementation guides development and creation of brand assets.

Ashoka
AshokaSpain-

Pro bono strategic advice service to define the brand purpose and design the commercial strategy by target.

Schweppes
SchweppesSpain-

Brand purpose definition and development of brand architecture.

TriNa
TriNaSpain-

Brand purpose definition, development of its implementation guides and creation of brand assets.

Sunny
SunnySpain-

Brand purpose definition, engagement platform development and creation of brand assets.

Aquarius
AquariusArgentina-

Brand purpose definition, development of its implementation guides and creation of brand assets.

Powerade
PoweradeArgentina-

Implementation guideline development and creation of brand assets.

Personal
PersonalParaguay-

Brand purpose definition.

Aramon
AramonSpain-

Brand purpose definition, creation of brand assets and brand amplification.

Nacional Monte de Piedad
Nacional Monte de PiedadMexico-

Brand purpose definition and re-design of the retail experience based on design research