Alfonso
Castro

Jr. Brand Strategist
Madrid office
-

Alfonso Castro

Alfonso
Castro

Jr. Brand Strategist
Madrid office
-

Born in Madrid and the son of castellano manchegos parents, he has the title of “restless” awarded by each and every one of his teachers from Primary to High School.

He is passionate about literature due to his father’s influence and in love with psychology because of his mother. He studies Journalism and Audiovisual Communication when he decided to dedicate himself to writing independently of what it was.

However, his work career led him to brands and he decided to refocus his professional career with his sights set on them. And so, he studied a Master’s Degree in Marketing Management at the EAE Business School. It was not enough for him and he specialized even more, studying Strategic Planning at the Miami Ad School. Finally, after several attempts, he had found the most similar thing that we call vocation.

This is what takes him through sectors as far apart as banking, working for BBVA; logistics, as a Correos employee; and telecommunications, at Sewan Spain.

His eagerness to avoid monotony and face different and innovative challenges is what brought him to Picnic. That and the possibility to participate in projects that bring value to people’s lives through brands.

Research, discover, learn. Seeing what no one else sees. Maybe that’s his work philosophy, or maybe his life philosophy, but it’s what keeps him constantly moving on and never settling for anything.

But not everything can be about human studies.

He has been a football goalkeeper practically since he learned to walk. That is why he is very disciplined in his work. In addition, he has inherited from his family a passion and a feeling that is difficult to explain: his Atleti.

And he carries that feeling into his daily life. Because just like in football, in life, if you believe and work hard, you can do it. And that is why he never stops believing.