Ana
Herrero

Financial Director
Madrid office
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Ana Herrero

Ana
Herrero

Financial Director
Madrid office
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Born in Salamanca in a family of 4 siblings in which it became the norm to study disciplines related to Science, she decided to graduate in Law and apply to the Legal Body for around 2 years.

She left her judiciary aspiration aside when she complimented her studies with Accounting Audit and Finances. It is here that, although being a very familiar person, she decided to move to Madrid, finding a place In finances.

She began working for the multinational Phone Warehouse, from where she keeps very fond memories and friendships. As an expert in Costs Accountability and Audits, she developed professionally alongside the whole company. She lived the growth of the company from within, from a dozen stores to be one of the main phone distributors in Spain.

Continuing studies in legal and fiscal matters enable her to assume the direction of the Financial Department of Norwegian company Nizi, dedicated to the commercialization of minerals and raw materials foundries and steelworks, where she worked for over 11 years. It is here where, with the support of Credit Agricole, implements factoring as a key tool for the company’s financing and risk coverage.

After this, she took over the financial controlling of Grupo Ahi + during its business expansion, being involved in the integration process of various companies under the firm.

Unexpectedly, under a series of events, in a period of her life looking for a change, she stumbled upon PICNIC, joining in 2018.

Organized, persistent, disciplined, overly punctual, and a “very by the book” person overall, she enjoys a work well done and free time equally, as well as learning new content and learning from people.

Currently, Ana performs her role as Financial Director, where PICNIC serves as a fresh and inspiring environment for her profile, which was exclusively financial at the beginning.