Born in Madrid (longer ago than it might seem), Carlos has dedicated most of his professional life to advertisement and communication. Since he was little, he was fascinated with commercial communication and was clear to him that this was his calling. And so, he studies Economic & Business Sciences (now known as Business Administration) at CUNEF (Complutense University of Madrid). Even though his studies provided him with plenty opportunities in fields such as accounting, auditing, or banking, the appetite for advertisement found its way through JWT, and the match was done.
Always from the client-relationship and business development perspective, Carlos made his way from trainee to Client Services Director in agencies such as JWT, Scholz & Friends, Euro RSCG, Tiempo BBDO, Sra Rushmore and Lola MullenLowe; where he had the opportunity to work for all sorts of clients; local, global, B2B, B2C, good, bad; but from all of them he learned as much as possible.
In the last two years, his desire to broaden his horizons took him to explore new paths. He started collaborating with a technological startup focused on influencer marketing and developing his work as a Project Leader in several projects for Picnic.
Married, without kids (or pets), Carlos loves travelling and exploring new places. He is passionate about gastronomy, science, soccer. He is a diehard Real Madrid fan, having seen them win more than one Champions League.