Claudia’s passion for creativity and visual arts led her to study in the Arts and Design School of Zaragoza, her natal city. Afterward she moves to Madrid to study Advertisement and Public Relations at Complutense University, a discipline that also covers her interests in Sociology, conceptual thinking, and Marketing.
She begins her career in the world of Communication in the agency Text100 (now Archetype), giving support to accounts like Facebook, Casa del Libro, and Vodafone. She first came into contact with strategy when working at McCann Erickson, where she has a crush on Strategic Planning working both on new business and accounts like Campofrio, Aquarius, and Calvo.
In love with advertisement, she continues her career in the Strategic Department at La Despensa, where she serves as a planner with a strong focus on culture and creativity, always providing a fresh/novel vision on every project she is in, either new business or big accounts like Burger King, Cabify, Schweppes, and ABInBev, or in the development of trends and cultural reports (The Happy Pantry, Happy Pills).
After that, she joins creative transformation agency PS21 (formerly Dommo) as a Senior Strategist.
In 2020, motivated by the desire to add value to brands beyond communication, she sets her sights on Picnic and gives her career a turn, leaving the advertisement world to join this team full of talent.