Senior Brand Strategist
If something has driven Jaime all along, that has been a relentless curiosity; ultimately, a fascination that fuels the desire for a deeper understanding of people’s reasons, needs, longings. An understanding pursued from different angles, disciplines, perspectives, backgrounds. An exploration of people from the stories they tell and the things they do and how they come to do them. A journey that has straddled intellectual and creative approaches, the reward of which is more in constant learning than in the actual outputs.
After combining film studies in the US with a degree in Economics in Madrid, Jaime has played a few different roles involving strategic planning, writing, storytelling, or producing in some shape or form. Film production work in Spain, journalism as a writer and international reporter for El Periódico de la Publicidad and 11 years of communications and brand strategy work in San Francisco and New York for agencies like DDB, Ogilvy, JWT or Grey NY.
Lately, his focus has been shifting towards social/environmental positive impact communications and storytelling initiatives in areas that really matter to more people. Freelance work for organizations like UN Women, 826National or the Hispanic Scholarship Fund have set the foundation for a more purposeful approach in his work. Meanwhile, he’s participated in many audiovisual productions and experiments, all of them in the short format until getting involved in ‘Babalú, La vida cantada’, his first feature-length, a documentary about a Colombian musical prodigy nearly lost in oblivion. The film showed in various festivals in Spain, Colombia, Canada, and the US. More shorter productions followed, like the film ‘Contra’ selected at the Cannes Film Festival 2015.
Brand and film work have been converging more and more as brands venture into real content and experiences, challenging Jaime to consolidate experiences in both worlds into consistent and coherent criteria that increases the value of his contributions but, most importantly, deepening his own constant learning opportunities.