Jr. Brand Strategist
Juan was born in Palma de Mallorca in a family full of lawyers. Since he was little he’s always been outgoing, curious, and creative.
In 2012 he moved to Madrid to study Marketing at University Rey Juan Carlos. Here he finds out that what he loves most about his studies are brands and how they can be relevant in people’s lives. In order to get out of his comfort zone, he decides to finish his studies in sub-zero temperatures at the University of Vaasa, Finland.
Juan loves to dare himself into new challenges, and his professional development/career couldn’t be less. He starts his work activity at Equmedia in 2015, as Offline Planner. Intrigued by the creative process, he takes a chance as Creative Copy at Ogilvy and Mathers. Social networks always caught his attention, so he returns to Equmedia, this time as Online Planner. He decides to take up new adventures, this time in Brussels working in the Marketing and Communication department for European affairs newspapers. Although this experience allowed him to surround himself with highly talented people, different perspectives, and nationalities, Juan returns again to his favorite city, Madrid, and spends a year a half in the healthcare sector as head of Social Media and Communication.
After this entire journey, he decides to focus on his true passion, the world of Brands and Strategic Thinking. In 2019 he coursed the Strategic Planner Bootcamp at the Miami Ad School.
Years ago, Juan heard about Picnic and what they do. He wanted to be part of a company that connects brands with people and to be surrounded by nice and talented people and a team that brings out the best in everyone. He achieved his goal and today, as Brand Strategist Jr, his path is crystal clear.