Pablo loves the expression “discovering new worlds”. This is what took him to travel from his hometown – Barcelona – to Buenos Aires. He knew he wasn’t just going to discover some of the most creative countries, but he would also get to know a new way of understanding the world.
Following his motto, he left the editorial domain to break into one that he’d never explored before: Art Direction. Luckily, in this foray he found the support of the general creative directors of DDB Argentina.
A couple of years later, he became one of the pioneers of Lola Madrid, where he worked for global accounts such as Rexona, Cornetto, and Knorr, among others.
Following that experience, he set forth on another, with JWT Global Task Force, where he worked for global accounts across the network. Microsoft, Heineken, or Mondelez are some examples thereof.
In parallel, he achieved a Postgraduate in Typography from the University of Buenos Aires, where he went deeper still into the area of graphic design. Once he finished his studies he began classes in the same.
In 2013 he threw himself into digital, joining the world referential company R/GA. There he worked at a global level for Nike, MasterCard, Samsung, etc.
After soaking this knowledge up and collaborating with diverse startups, Pablo was promoted to Head of Art at Conrad Caine (now Possible), where he led a design team of 16 people, and helped the German multinational agency grow in terms of both quality and quantity of clients.
Pablo joined Picnic as creative Director in 2016.
Along this journey he became established in design, in a liquid communication without distinction between digital and conventional, combining storytelling with storydoing, working for the top brands and markets in the world. For Pablo, all this confirmed that brands can indeed be useful in people’s lives.