Buenos Aires office
Rodrigo is a big fan of seeing people laugh. He loves to join in and create a spontaneous and fun atmosphere. But he also knows that he doesn’t want to just have fun without excellent results, as he understands his role in Picnic is now the biggest challenge he’s faced since starting to work.
He began his career in advertising at VegaOlmosPonce in 2003, as Accounts Assistant for Axe. He had just turned 25, and didn’t even know how to make the coffee, he confesses, as it unfortunately appeared on his to-do list to prepare the conference rooms.
He wanted to learn as quickly as possible, making minimal mistakes, as he knew he was part of the team leading one of the Agency’s most iconic brand accounts. He therefore realised that to succeed and evolve in the Agency, he first had to have the best pair of glasses there, not to mention making the best coffee.
In May 2006, having worked for other brands, he was already the Regional Supervisor for Axe for all of Latin America.
That year was a pivotal moment for him. Fernando Vega Olmos called on him to be part of a team launching Lola (formerly Lowe Madrid), where he became Accounts Director for a group of brands from Unilever and J&Js until 2010.
That year, wanting to find a new direction for his career, undertake new roles and keep evolving, Rodrigo returned to Argentina, to join the holistic content production company SAKE, as Director of Integration.
After producing various success stories and his own entrepreneurial project that didn’t work out, he realised he wanted to go back to working with brands directly, to hearing their problems and resolving them from unchartered territory for him: the digital world and social media. So he joined the Digital Agency Encender Comuniciación in January 2015, where he led many creativity and production projects.
Two years later, with the latent tension of finding his place, Picnic’s proposal arrived.
2017 was also a great year for him personally, or rather, artistically. After four years delving into the Clown world (a theatre discipline) he finally had his debut, and jumped onto the stage of a small Buenos Aires theatre with a show every Saturday throughout the winter season.
It was time to channel all that energy he had in life onto the stage. And also time to join a small company who offered him the space to keep learning and spreading his wings as far as they could go.