Head of Business Dev
Soo was born in Seoul. At 14, she moved to Lima with her family. After two years in Peru, they decided to move to Mexico where she finished school.
Traditionally, Korean foreigners that live in Mexico return to their country when they finish school. But not Soo, her romantic dreams took her to Europe, to Madrid. And it was love at first sight. There she studied Advertising & PR at Complutense University.
Her advertising experience started one summer, visiting Mexico. Soo participated in the BTL creative team for LG Mobile World Cup.
Back in Spain, she was named media assistant at OMD.
In 2010, she entered Innocean Worlwide Spain as account manager. She worked for important brands such as Kia Motors Iberia and Alain Afflelou.
Three years later, Soo started working at Line Spain as Marketing Manager. It was a giant leap for her because it gave her the opportunity of exploring a broader aspect of marketing. She also thought about the importance of knowing a growing business, and to understand how it works.
Picnic is a new challenge for Soo. She had a very divers background (even as a translator at the Embassy of Korea in Spain), but few places motivated her as much Picnic, since it reflects what is she looking for at the moment.