WHAT YOU WILL DISCOVER
Strategic Foresight: what is it?
Strategic Foresight is a discipline allowing us to navigate the future and use it as a source of inspiration for the present.
How does it work?
Mapping future scenarios lets us test our current strategy, knowing where to modulate it. It helps us develop innovation relevant in tomorrow’s world, anticipating the changes to come.
In this session we will explore Natural Foresight® methodology, developed by our partner Kedge, tested with companies, institutions, and prominent organisations around the world.
DESIGNING FUTURE RELEVANCE THROUGH NATURAL FORESIGHT® METHODOLOGY
Natural Foresight® undertakes 4 steps:
What’s it for?
- Learning to design and map future scenarios.
- Analysing current change indicators.
- Choosing the future scenario that offers more opportunities for your brand or organisation.
- Designing a clear action plan to facilitate decision-making, so you can start building the future now.
- Designing products, services, and experiences that will be relevant in the future.
WHAT YOU WILL DO
What does it involve?
During this two-day workshop you will discover and work with the Strategic Foresight discipline applied to brands.
Get ready to:
– LISTEN: To Strategic Foresight world experts, and hear accounts from high-level directors who have already applied it in their organisations.
– LEARN: About the tools and methods used in Strategic Foresight, like Scenario Planning.
– APPLY: This knowledge in your organisation’s day-to-day life, thanks to practical exercises designed to be replicated in real business environments.
Who should attend?
The workshop is aimed at directors, leaders, and managers looking for more ways to run their organisations and brands with agility, determination, and courage, towards a successful future.
Why should you attend?
It is therefore not enough to have an organisation that adapts to change. You have to be know how to foresee, anticipate, and manage what the future might bring.
We all have to start designing the future, today.
Companies already applying
this discipline with our partner
“Working with Kedge has been a wonderful experience. I was able to use what I learned immediately from The Futures School, and shared with the team back at the ranch. I personally know I grew in my understanding and use of many foresight tools, and was encouraged by their statement to hack the tools, and make them my own. I am over the moon.”
“Extremely vital skills are taught by TFS that will be vital to stay relevant in the ever-changing world. Easy-to-use frameworks can be used and implemented immediately”
“If you are trying to make sense of the future, find innovative solutions and opportunities, and take action to position your organization not just for survival but also for growth, then you must connect with this team. Their work is transformative and energizing, yet anchored in tools and processes that should satisfy the most ardent pragmatist. The Futures School will help you to THINK BIG and DO BIG. If you are ready to challenge your ideas about the future and your opportunity to prepare for it, these are the futurists who can take you there.”
WHO YOU WILL MEET
For the first time in Spain, Picnic is introducing Strategic Foresight applied to brands, thanks to one of the most globally-prestigious companies in this discipline, KEDGE.
At Picnic, thanks to our expertise in global brand building, we know that the changes that can affect one of the most important assets in any company – the brand – can arrive from different surroundings and an ever-more-drastic pace of life.
That’s why we believe it necessary to understand not only how to react but also how to visualize the future to be one step ahead of the change, and to build brands that are still relevant and thriving in the future.
What is Strategic Foresight,
how can we apply it to brands
Strategic Foresight in action:
the Walt Disney Company
Introducing Global Future Scenarios
Future-scenario implications for brands (group exercise)
Future of Brands Growth
BOOK YOUR PLACE
The cost of participation in the workshop is 1,500€ + VAT per person, and includes:
Full access to the two days of talks and work dynamics (12 hours total).
Catering (Breakfast, coffee break, and lunch; both days).
EARLY BIRD TICKETS
Book before 21/Dec for just 1,250€ + VAT
Madrid, 12 & 13 February
At Fundación Francisco Giner,
Pº General Martínez Campos 14.
Given its international nature, the workshop will take place in English (talks, materials, and practical tools).
Owing to the dynamics involved, and to maximize learning for each participant, the maximum number of participants will be 30 people.