In our effort to be at the state of art of strategic thinking and branding, we brought to Spain STRATEGIC FORESIGHT, the discipline which prepares today´s brands to make the most of tomorrow´s opportunities.
Strategic Foresight: what is it?
Strategic Foresight is a discipline allowing us to navigate the future and use it as a source of inspiration for the present.
How does it work?
Mapping future scenarios lets us test our current strategy, knowing where to modulate it. It helps us develop innovation relevant in tomorrow’s world, anticipating the changes to come.
In this session we will explore Natural Foresight® methodology, developed by our partner Kedge, tested with companies, institutions, and prominent organisations around the world.
DESIGNING FUTURE RELEVANCE THROUGH NATURAL FORESIGHT® METHODOLOGY
Natural Foresight® undertakes 4 steps:
What’s it for?
- Learning to design and map future scenarios.
- Analysing current change indicators.
- Choosing the future scenario that offers more opportunities for your brand or organisation.
- Designing a clear action plan to facilitate decision-making, so you can start building the future now.
- Designing products, services, and experiences that will be relevant in the future.
How can we help you?
If you want to know how Strategic Foresight can help your brand or business growth, we will be happy to help you in this process.
Feel free to contact us.