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ESHOMETEAMServicesProjectsTHINKINGLET'S TALK

ADOLFO DOMÍNGUEZ

How can we contemporize the value that has always made us unique in a context where the category and its business models are being deeply questioned?

A communication approach rooted in radical honesty had already highlighted the company’s commitment to doing business far more responsibly than its category competitors and captured the attention of those questioning the fast-fashion model. It was now time to shape a narrative to guide future growth.

REFRAME

Through an introspective process and deep reflection, we concluded that our value proposition revolved around the need to spark a shift in perspective. A transformation that would free people from the pressure they feel the fashion industry places on them, and that would break a toxic relationship that has long diminished and distorted their true worth.

UNCOVER

Unleashing the beauty that exists in everyone, because when it is revealed, it transforms you. That is the company’s true purpose. Creating collections with their own voice to inspire the way we live. Crafting experiences that help people reconnect with the beauty that has always been there. Producing consciously, because we care.

Each collection is a small dose of awareness, meant to surprise and reveal the transformative power of beauty.

REINVIGORATE

A new narrative designed to reignite the company’s sense of purpose, give deeper meaning to who they had always been, and illuminate a more conscious path for future growth.
BRINGING THE STRATEGY TO LIFE
← ZURICH
ALSA →

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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