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«Find out who you are
and do it on purpose»

Dolly Parton

Picnic-Hormiga

We embark on a transformative journey to the soul of the company

A shared, reflective, and conversational experience that helps reframe the perspective on people and business— revealing the true value they can bring, and reigniting their sense of purpose and commitment to their potential for impact.

We partner with leaders through turning points and moments of uncertainty within their organizations
EXTERNAL TURNING POINTS (UNFORESEEN, EXOGENUS). 

At Picnic we can help you:
  • Harnessing macrotrends and sociocultural shifts.
  • Reinforcing brand purpose in times of social tension and crisis.
  • Protecting a brand during periods of unstructured hypergrowth.
  • Reframing a value proposition in response to competitive change.
  • Uncovering positioning opportunities after a reputational crisis.
  • Identifying early signals of disruption and transformation.
INTERNAL TURNING POINTS (PREDICTABLE, PLANNED). 

At Picnic we can help you:
  • Managing generational leadership transitions.
  • Reinforcing internal culture in governance and structure evolution.
  • Fueling growth through focused brand-led innovation.
  • Defining strategy through mergers, acquisitions, and IPOs.
  • Building relevance in new markets and emerging categories.
  • Catalyzing and organizing internal transformation. 

What do we do?
Servicios_1

Uncovering new opportunities for better growth

  • Definition of purpose and value proposition.
  • Identification of new business opportunities and innovation.
  • Strategies for meaningful collaboration and partnerships.
  • Leverage of key corporate milestones.
  • Foresight to shape future scenarios.

Designing strategies that bring clarity to decision-making

  • Development of brand narratives and key messages.
  • Creation of purpose-led agendas.
  • Management of brand, product, and service portfolios.
  • Identification and prioritisation of strategic brand assets.
  • Strategic support for international expansion.
Velero
Equipo

Reigniting teams by bringing their potential for impact to life

  • Alignment and activation of internal culture.
  • Advisory for purpose-driven corporate leadership.
  • Creation of spaces for inspiration and shared learning.
  • Development of brand identity systems.
  • Internal and external brand launches.

Milestone

A service to unleash the power of every milestone to boost your company’s leadership

Milestones such as anniversaries, rebrands, mergers, or acquisitions are the perfect strategic opportunities to boost a company’s leadership and accelerate its growth.
A unique and ephemeral moment — and at the same time, a strategic turning point that can propel companies to the next level through stories that inspire, align, and enable meaningful transformation
FIND OUT MORE
Milestone
verde

Explore new ways to grow

We design every project around our clients’ challenges — starting with revealing conversations that open up new possibilities.
LET’S TALK

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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