Legal Notice

1. Introduction and Identification of the Controller

a) Controller: PICNIC EXPERIENCE, S.L., with Tax Identification Number B-86883550 (hereinafter referred to as PICNIC), registered in the Commercial Registry of Madrid, Volume 31733, Sheet 28, Section 8, Page M-570963.

b) Registered Address: Alfonso XII No. 36, 5th right, 28014, Madrid.

c) Activity: Brand strategy consultancy focused on the strategic definition of brands, the consistent demonstration of their purposes across each of their assets, the development of innovation strategies, and strategic guidance.

d) Email: holamadrid@the-picnic.com 

2. Description of the Website Activity
 

Through this website (hereinafter referred to as the Website) and/or its official profiles on social networks, PICNIC aims to inform its visitors (hereinafter collectively referred to as USERS) about its activity. It also provides USERS with various means of contacting PICNIC.

This Website is intended for both clients and USERS who visit the Website (hereinafter all referred to as USER/S).

Should you have any questions about the Website, you may contact us at holamadrid@the-picnic.com. 
 

3. Acceptance of the Website Terms of Use

Use of this Website is governed by the following General Terms of Use (hereinafter GENERAL TERMS).

Access to this Website, official social media profiles, and/or the information contained therein is completely free of charge, notwithstanding any costs related to telephone or internet connection used to access it.

However, this Website contains information on various services that may be contracted by contacting us; such services will be provided under specific terms agreed between the parties (hereinafter PARTICULAR TERMS).

Please note that use of this Website may involve the processing of your personal data. Therefore, depending on your USER type, you should understand and accept the GENERAL TERMS, PRIVACY POLICY, COOKIE POLICY, and, where applicable, the PARTICULAR TERMS.

By using the Website, the USER declares:

a) They are of legal age and/or have full legal capacity, in accordance with the applicable laws in their country of residence.

b) They have read, understood, and accepted the GENERAL TERMS, PRIVACY POLICY, COOKIE POLICY, and, if applicable, the PARTICULAR TERMS.

4. Modification of Terms

The information on this Website is subject to ongoing updates and developments in order to provide the best possible experience and value. The most up-to-date version of the GENERAL TERMS, PRIVACY POLICY, and COOKIE POLICY will always be available on this Website.

If any aspect of the GENERAL TERMS, PRIVACY POLICY, or COOKIE POLICY is modified, such changes will be published and/or communicated as appropriate. We therefore recommend that USERS review them periodically, as well as any communications they may receive, especially before making any decisions based on the content of the Website.

The USER agrees to such modifications from the moment they continue using the Website and/or contract the services offered. 
 

5. Essential Obligations of the USER
 

From the moment they begin using the Website, all USERS agree, before third parties and before PICNIC, to fulfill the following essential obligations:

a) Use the Website without engaging in any illegal or unlawful activity, or in violation of the GENERAL TERMS, PRIVACY POLICY, COOKIE POLICY, and/or, where applicable, the PARTICULAR TERMS.

b) Not damage, disable, overload, or impair the Website or interfere with its normal use or enjoyment.

c) Refrain from attempting to breach access levels, misuse data, duplicate or export protected data or content, access restricted areas of PICNIC or third-party systems, introduce malware, viruses, or any other software that could alter PICNIC’s or third parties’ systems.

d) Be aware of the technical and legal requirements necessary for proper access and use of the Website, which may include downloading certain software or other logical elements onto their devices.

e) Not use, link, disclose, transfer, or transmit any content published on the Website or any PICNIC information to third parties, in whole or in part, without prior and express written consent from PICNIC.

f) Not damage PICNIC’s image in any way or engage in any activity or make comments that could harm its reputation.

g) Provide accurate and truthful personal data such as name, surname, and/or other contact details.

h) Not use false identities or impersonate others when using the Website.

i) Read, understand, and, if in agreement, accept the GENERAL TERMS, PRIVACY POLICY, COOKIE POLICY, and, where applicable, the PARTICULAR TERMS.

6. Intellectual Property Rights
 

This Website, its content, and its distinctive signs are protected by Spanish and international intellectual and industrial property laws, and all such rights are the exclusive property of PICNIC.

The reproduction, distribution, public communication, transformation, or making available of all or part of the contents of this Website by any means—its design, selection, and presentation of materials, as well as trademarks and trade names—is strictly prohibited unless prior express written authorization is granted by PICNIC, and explicit reference is made to PICNIC’s ownership of such rights.

Use of the Website and/or its content does not grant the USER any rights over them; they may only use the content as outlined in the GENERAL TERMS.

If a USER detects any activity that may infringe intellectual or industrial property rights, or any other legal rights, please notify us at: holamadrid@the-picnic.com.

7. Hyperlinks and Linked Sites
 

a) Hyperlinks

Any USER, or any natural or legal person intending to establish a hyperlink or technical link (such as a link) from their website to this Website (hereinafter HYPERLINK) must obtain prior written authorization from PICNIC.

Establishing a HYPERLINK does not imply any relationship between PICNIC and the owner of the website where the link is included, nor the acceptance or approval by PICNIC of its content, products, and/or services.

PICNIC reserves the right to prohibit or disable any HYPERLINK to this Website at any time, especially if the activity or content of the linked website is unlawful.

b) Linked Sites

PICNIC may provide USERS access to websites or portals owned and/or operated by third parties (hereinafter LINKED SITES) through this Website.

PICNIC does not offer or market the information, content, products, and/or services available on LINKED SITES, nor does it approve, supervise, or control their content in any way. USERS assume full responsibility for browsing those sites.

8. PRIVACY POLICY

This PRIVACY POLICY applies to any type of data processed by PICNIC, whether it concerns personal data of natural persons, end clients, or contact details of entities and/or self-employed professionals. All such individuals shall be referred to collectively as USERS.

Any changes in the processing of data will be reflected and updated in this PRIVACY POLICY. Therefore, USERS are advised to review it frequently and, if they have any questions, to write to us at: holamadrid@the-picnic.com. 

8.1) Who is the Data Controller?
 

The data controller for the processing of personal data is:

a) Controller: PICNIC EXPERIENCE, S.L., with Tax ID number B-86883550 (hereinafter PICNIC), registered in the Madrid Commercial Registry, Volume 31733, Sheet 28, Section 8, Page M-570963.

b) Registered Address: Alfonso XII No. 36, 5th right, 28014, Madrid.

c) Activity: Brand strategy consultancy focused on defining strategic brand platforms, consistently demonstrating brand purpose across all brand assets, developing innovation strategies, and providing strategic guidance.

d) Email: holamadrid@the-picnic.com

8.2) What is personal data?

Personal data is any information that, on its own or combined with other information, identifies or makes it possible to identify a natural person, directly or indirectly, such as name, surname, image, voice, mailing address, email, phone number, ID documents, etc. It may also include information related to that person, such as bank account numbers, credit/debit card numbers, IP address, physical traits, preferences, habits, behavior, and/or information on contracted products or services or web browsing data obtained via cookies.

8.3) What data do we process?
 

The types of personal data processed will depend on each specific case, but in all cases, they will be strictly necessary for the intended purpose.

By checking the relevant boxes and entering data in the fields marked with an asterisk (*) in the contact form, USERS expressly and freely accept that providing such data is necessary to address their requests. Filling in the remaining fields is optional. The USER guarantees that the personal data provided to PICNIC are true and agrees to notify any changes.

PICNIC may process the following data as required:

Full name of the USER
Email address
Mobile phone number
 

8.4) Where do we obtain the data?

From the data provided directly by USERS who have contacted us through any of the communication channels available on the Website.

Additionally, through the use of cookies (if accepted by the USER), PICNIC may obtain browsing data from visitors to the Website. 

8.5) Data processing: purpose, legal basis, and retention periods

PICNIC processes personal data for the following purposes:

a) Purpose: To respond to inquiries or requests submitted via the contact forms provided on the Website.

Legal basis: PICNIC’s legitimate interest in responding to inquiries and requests.

Recipients: No data transfers to third parties.

Retention period: Until the inquiry or request has been addressed.

b) Purpose: To manage and/or assess job applications submitted through the contact form.

Legal basis: Pre-contractual or contractual measures at the request of the data subject. PICNIC may also verify the accuracy of the CV data based on its legitimate interest.

Recipients: No data transfers to third parties.

Retention period: 1 year from the last update. After this time, data will be deleted unless otherwise requested.

c) Purpose: To store and retrieve USER data while browsing or interacting with the Website.

Legal basis: Informed and express consent given by the USER through cookie configuration.

Recipients: Third parties as specified in each cookie.

Retention period: Until cookies are deleted or as indicated in each cookie’s settings.

Where legitimate interest is the legal basis, a balancing test has been conducted to ensure that USER rights do not override PICNIC’s interest.

8.6) Data processors and third-party recipients
 

Personal data may also be processed by external collaborators acting as data processors for the following services:

a) IT services, hosting, and telecommunications networks related to the Website

b) Accounting, labor, tax, and/or legal services

c) Promotion and/or communications services

If any other data transfers are necessary, PICNIC will inform USERS beforehand and request their express consent.

In any case, these parties are required to uphold the same level of data protection outlined in this PRIVACY POLICY and/or applicable data protection and cybersecurity laws.

Additionally, PICNIC may share information or personal data with third parties:

In compliance with applicable laws or legal proceedings
To investigate breaches and enforce legal obligations
To detect, prevent, or address technical issues, fraud, or security incidents and protect the rights, property, or safety of individuals
 

8.7) International Data Transfers
 

PICNIC does not carry out international data transfers outside the European Union.

If such transfers become necessary, they will be made in compliance with applicable data protection regulations and USERS will be notified in advance.

8.8) Exercise of Rights
 

PICNIC informs USERS that they may exercise the following rights:

a) Access: To find out whether PICNIC is processing personal data concerning them

b) Rectification: To correct inaccurate or incomplete data

c) Erasure: To request deletion of personal data, unless legal obligations or legitimate reasons to retain them prevail

d) Restriction: To limit processing while data accuracy or legality is verified

e) Objection: To oppose processing based on personal circumstances, unless legitimate reasons prevail

f) Portability: To receive their data in a structured, commonly used format or request transfer to another controller

To exercise these rights or withdraw consent, USERS can send a written request to: holamadrid@the-picnic.com

8.9) Data Protection Officer and Complaints
 

For questions or concerns, USERS may contact PICNIC at holamadrid@the-picnic.com

To contact the Data Protection Officer: dpo@inffirm.com

To file a complaint or obtain more information, USERS may contact the Spanish Data Protection Agency: www.aepd.es 

8.10) Minors
 

PICNIC’s Website is intended for users over the age of 18. If a minor wishes to contact PICNIC, we request that they do so with prior parental or guardian authorization.

PICNIC does not knowingly collect data from minors under 18 without written, express consent from a parent or guardian and will take the necessary steps to prevent minors from accessing services without proper authorization.

If PICNIC detects that a minor is using the Website without authorization, it will delete any submitted information and notify the relevant authority. We encourage anyone who detects such cases to report them to: holamadrid@the-picnic.com

8.11) Security Measures

PICNIC undertakes to implement appropriate technical and organizational measures to protect personal data and prevent its alteration, loss, or unauthorized processing or access, in accordance with the state of the art and applicable regulations.

9. COOKIE POLICY
 

This Website uses cookies as detailed below:

a) What is a cookie?
 

A cookie is a file that is downloaded onto the USER’s device when accessing and using this Website. It stores and retrieves information about the user’s browsing activity, such as visited pages, number of visits, visit duration, etc.

b) What types of cookies exist?

According to the entity that manages them:

First-party cookies: Sent to your device from our own servers or domains and used to provide the services requested on the Website.
Third-party cookies: Sent to your device from a domain not managed by us, but by another collaborating entity.

According to the duration of their activation:

Session cookies: Store information during a browsing session and are deleted when the browser is closed.
Persistent cookies: Remain stored on the hard drive and are read by the Website upon each new visit. They have a set expiration date.
 

According to their purpose:

Technical and functional cookies: Allow USERS to browse and use the Website’s options, services, or functionalities.
Analytical cookies: Allow website owners to track and analyze USER behavior on their websites to make improvements based on usage data.
Advertising cookies: Allow for the most efficient management of advertising spaces based on edited content or how often ads are shown.
Behavioral advertising cookies: Collect USER preferences and habits to personalize advertising (retargeting).
Social media cookies: Set by social platforms to enable content sharing. These platforms may track your browsing activity across the web.
Affiliate cookies: Track visits from affiliated websites.
Security cookies: Store encrypted information to prevent data vulnerability from malicious attacks.
 

c) Cookies subject to regulation and exempt cookies

According to EU regulations, analytical, advertising, and affiliate cookies require prior informed USER consent. Technical and strictly necessary cookies are exempt from this requirement.

d) What cookies are used on this Website and what data is processed?
 

COOKIES USED ON THIS WEBSITE

COOKIES MANAGED BY THE WEBSITE OWNER

Technical and functional:

Provider
Cookie
Purpose
Duration
vimeo.com
__cf_bm
Required for site functionality
Session
vimeo.com
_cfuvid
Required for site functionality
Session
vimeo.com
_ga_126VYLCXDY
Required for site functionality
1 year
vimeo.com
has_logged_in
Required for site functionality
1 year
vimeo.com
language
Required for site functionality
1 year
vimeo.com
player
Required for site functionality
1 year
vimeo.com
vimeo_cart
Required for site functionality
1 year
vimeo.com
vimeo_gdpr_optin
Required for site functionality
1 year
vimeo.com
vuid
Required for site functionality
1 year

Analytical:
Provider
Cookie
Purpose
Duration
Google Analytics
_ga
Used to identify users
1 year

THIRD-PARTY COOKIES

Third-party services are outside the control of the Website owner. Providers may change their terms, purpose, or use of cookies at any time.

Third-party provider on this Website:

Google Analytics: https://privacy.google.com/take-control.html
 

Social Media Cookies:

When accessing social networks from the Website, your interaction is subject to the privacy policies of each network. If you’re not already logged in or don’t have an account, the platform may still assign a tracking ID.

For more information, visit the privacy policies of:

Facebook
LinkedIn
Instagram
YouTube
Pinterest
X (Twitter)
 

How to delete, block, or disable cookies:

You can delete cookies at any time by adjusting your browser settings.

Delete cookies: This can be done by clearing your browser’s history. Note that this will also remove login data and preferences.
Manage site-specific cookies: Configure privacy and cookie settings within your browser.
Block cookies: Most modern browsers allow you to prevent cookies, though this may require manual adjustment of preferences and may impair some site features.
 

Guides for major browsers:

Chrome
Edge
Internet Explorer
Firefox
Safari
Opera

Cookie Policy Modifications:

PICNIC may update this COOKIE POLICY based on legal or regulatory changes or instructions from the Spanish Data Protection Agency. USERS are advised to review it periodically. 
 

10. SOCIAL MEDIA
 

The official social media profile of PICNIC on LinkedIn (hereinafter OFFICIAL SITES) is operated by PICNIC.

Access and use of the OFFICIAL SITES require acceptance of this section, the LEGAL NOTICE, PRIVACY POLICY, and LinkedIn’s own terms and policies.

The primary regulation is established by the social network’s own provider, followed secondarily by these terms.

PICNIC may remove any content that violates these terms, the law, or public morals. Likewise, network providers may remove content based on their own moderation criteria.

To unfollow OFFICIAL SITES, the USER must follow the social network’s platform instructions.

PICNIC reserves the right to create, edit, or delete profiles at any time without prior notice.

These accounts are intended for users over 14 years old, though OFFICIAL SITES are aimed at adults. Users between 14–18 should not register or provide personal information.

PICNIC will take reasonable steps to prevent underage access to its social profiles.

USERS may share content, provided it is personal and non-commercial in nature. USERS must act reasonably and lawfully at all times. PICNIC is not responsible for USER opinions or posts.

Prohibited uses include, but are not limited to:

Sharing content that violates the rights or dignity of others, especially minors
Sharing personal data or images without consent
Violating confidentiality or intellectual property rights
Distributing unlawful, offensive, or obscene content
Harassing or impersonating others
Uploading malware or files that could harm the platform
Sending spam or unsolicited commercial messages
Using OFFICIAL SITES for mass messaging
Any illegal or unauthorized activity

PICNIC may report such activity to authorities when appropriate.

All content shared through OFFICIAL SITES is protected by intellectual and industrial property rights. Publishing such content does not transfer ownership of those rights to the USER.

Users may only use this content for personal purposes.

 11. LIABILITY
 

PICNIC strives to offer the best possible service but assumes no liability for:

a) Failures, interruptions, viruses, or malfunctions of the Website or systems.

b) Content posted by third parties via forums, social media, or blogs. However, PICNIC will assist in removing any illegal or inappropriate content.

c) Unlawful or improper use of the Website by USERS or third parties.

USERS agree to indemnify PICNIC and its partners from any claims or damages resulting from improper use of the Website or violations of the GENERAL TERMS, PRIVACY POLICY, or COOKIE POLICY.

The USER is solely responsible for using the Website appropriately and lawfully. If dissatisfied, their only recourse is to stop using the Website.

12. SEVERABILITY

If any clause in the GENERAL TERMS, PRIVACY POLICY, or COOKIE POLICY is found to be null or unenforceable, only that specific clause or part of it will be affected. The remaining terms will remain valid and enforceable.

13. APPLICABLE LAW AND JURISDICTION

Any dispute regarding the Website or services shall be governed by Spanish law. The USER and PICNIC expressly submit to the jurisdiction of the courts of Madrid, waiving any other jurisdiction that might apply.

This clause does not apply to consumers, for whom the relevant legal jurisdiction will prevail.

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com

LINKEDIN

© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com

LINKEDIN

© PICNIC EXPERIENCE · All rights reserved — Legal