HOMETEAMSERVICESPROJECTSPicnic_Logotipo_VerdeTHINKINGLET'S TALKESPicnic_Logotipo_Verde
MENU
ESHOMETEAMSERVICESPROJECTSTHINKINGLET'S TALK

AQUARIUS

How can we capitalize on people’s desire to take action from the legitimacy of being the company that restores what wear has taken away?

Aquarius was born as a sports drink, designed to hydrate and replenish mineral salts. Over time, its consumption expanded to new occasions, becoming part of people’s everyday lives. Along the way, the brand adopted an ambitious narrative that framed "Human beings are extraordinary", which was inspiring but drifted away from what the product actually offered. It was time to pause and illuminate Aquarius’s true role in people’s lives.

REFRAME

We looked again at people and at the product to find a new truth, one that felt closer and more legitimate. We identified that, beyond sports, people drink Aquarius to recharge their energy in their everyday lives, in those moments when pursuing goals requires trying again and again.

As a result, we redefined the brand’s role: from a sports drink to an accomplice of the “you can do it,” at any moment and for anyone. Aquarius stops being just hydration to become real support that sustains motivation and the desire to keep moving forward.

UNCOVER

Through this reflection, we uncovered a universal truth: The will to move forward is part of the human condition, but moving forward requires effort, endurance, and often frustration. That’s why we need to pause, recharge, and try again.

This is where Aquarius finds its new purpose: to revitalize people’s desire so they can do what they want to do. More than a functional beverage, Aquarius becomes an emotional and physical ally that helps you keep your energy and attitude alive so you can continue. Renewing the body, but also the spirit.

REINVIGORATE

This new purpose enabled the re-signification of existing initiatives, such as Aquarius Scholarships, a program that supports older adults in undertaking new projects and continuing to keep trying, and it inspired the creation of Raygo, a non-carbonated functional beverage designed to accompany and strengthen everyday energy. In this way, Aquarius consolidates its identity from the inside out, reinforcing its legitimacy and its ability to generate real impact in people’s lives.
BRINGING THE STRATEGY TO LIFE
← VALENCIA CF
REPSOL →

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
// You can find the form ID in the URL of this page // https://tally.so/forms/mJg9a4/share const formId = 'mJg9a4'; // Open the popup Tally.openPopup(formId, options); // Available options type PopupOptions = { key?: string; layout?: 'default' | 'modal'; width?: number; alignLeft?: boolean; hideTitle?: boolean; overlay?: boolean; emoji?: { text: string; animation: 'none' | 'wave' | 'tada' | 'heart-beat' | 'spin' | 'flash' | 'bounce' | 'rubber-band' | 'head-shake'; }; autoClose?: number; showOnce?: boolean; doNotShowAfterSubmit?: boolean; customFormUrl?: string; hiddenFields?: { [key: string]: any, }; onOpen?: () => void; onClose?: () => void; onPageView?: (page: number) => void; onSubmit?: (payload: any) => void; }; // Example: open a popup with default options Tally.openPopup('mJg9a4'); // Example: opening a popup as a centered modal Tally.openPopup('mJg9a4', { layout: 'modal', // Open as a centered modal width: 700, // Set the width of the modal autoClose: 5000, // Close the popup 5 seconds after form was submitted (in ms) }); // Example: set custom hidden fields Tally.openPopup('mJg9a4', { hiddenFields: { ref: 'downloads', email: 'alice@example.com' } }); // Example: customization via custom domain URL + code injection Tally.openPopup('mJg9a4', { customFormUrl: 'https://yourdomain.com/form', }); // Example: use callback functions to handle events Tally.openPopup('mJg9a4', { onOpen: () => { // The popup was opened, mark the form as seen // ... }, onClose: () => { // The popup was closed // ... }, onPageView: (page: number) => { // Log the page view // ... }, onSubmit: (payload: any) => { // Form was submitted, use the answers payload in your application // ... } }); // Close the popup Tally.closePopup('mJg9a4');