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DEOLEO

How to give meaning to the ESG commitment of the world's leading olive oil company, inspiring and driving real impact throughout its value chain?

«We have a responsibility to be guardians of an essential product in the Mediterranean diet.»

Ignacio Silva. Chairman and CEO

Deoleo, the world’s largest olive oil company, needed a clear point of view for its sustainability platform, a guiding light to illuminate its ESG strategy and consistently permeate all its global brands.

REFRAME

It was not just about having the highest sales volume. It was about having the greatest positive influence. To lead change in the industry. Because leaders do not follow; leaders inspire.

UNCOVER

Thus, we helped to focus their true role and point of view. Although it does not grow or produce olives, Deoleo connects all the links in the olive oil journey, from the field to the table. Like a conductor who attends to every detail so everything works in harmony: a company that takes care of what takes care of you. Because olive oil is so beneficial for people that it deserves the utmost care.

REINVIGORATE

The new sustainability platform ‘We take care of what takes care of you’ was the unifying force that made it possible to look at, decide on, and implement sustainability in a more focused and coherent way through its key brands: Carbonell, Carapelli and Bertolli. Demonstrating leadership through care: Care for those who grow, those who consume and the planet that makes it all possible. In the case of Deoleo, reinvigorating meant realising that the more they take care, the more value they generate. And the more value they create, the more legitimacy they have to lead.
BRINGING THE STRATEGY TO LIFE
← LARIOS
PASCUAL LÁCTEOS →

Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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