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ENALTA

How do you reinvigorate an entire company with the impact of providing a fundamental service to society? 

Enalta (formerly known as Funespaña), a funeral services company that is part of Mapfre, had recently undergone a series of changes and both internal and external key decisions which, once made, invited and encouraged reflection on the company in order to focus clearly on future growth, honouring its past, and leaving behind everything that did not help it move forward.

REFRAME

In an industry where efficiency had eclipsed the emotional component, Enalta's greatest potential for impact was not in managing death and farewells, but in helping to commemorate the lives of those who have passed away. Enalta could move from seeing itself as a service provider to becoming a facilitator of meaningful farewells, putting people and their stories at the centre of every goodbye. There lay the true light to grow the brand, a brand we were to help project outwards.

UNCOVER

We explored what death means in people's lives and the significance of funeral services. We uncovered that its true value lies not in managing death itself, but in the ability to accompany families at one of the most emotionally charged moments of their lives. 

REINVIGORATE

With this new perspective, we helped Enalta rediscover its purpose, going from a company focused on service efficiency to a partner that honours every life with empathy and respect.  Together with the branding studio Plural, we designed a new verbal, visual and sound identity that materialised this transformation, together with flexible management models to ensure its coherence in each community.  
BRINGING THE STRATEGY TO LIFE
← PASCUAL LÁCTEOS
THE COCA-COLA COMPANY →

Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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