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IBEROSTAR

How to lead the transformation of a category through a deep commitment to responsible tourism that truly cares for all it's stakeholders? 

At a time when sustainability was at its peak, Iberostar, a company committed to care since its origins, needed to reaffirm its leadership. A decisive moment for the sector, in which the company chose to renew its identity. However, this new symbol alone was not enough to fully express its commitment, nor was it strong enough to inspire an entire organisation. 

Our challenge was to reconnect with the original intention on which the company was founded and use it to guide decision-making in ways that would make that commitment tangible.

Was sustainability really the factor driving consideration among potential guests? The reality was that it wasn’t. A more responsible approach to the environment was not perceived as an added value to the holiday experience, nor were there accessible options that made it easy to integrate into people’s choices. As leaders committed to this way of doing business, it was essential to demonstrate how responsibility genuinely enhances the experience.

UNCOVER

Perhaps the solution lay in looking at ourselves, and telling our story, from a different perspective. From what we do for every person who connects with us. Returning to what has always made us unique, in order to give meaning to everything that lies ahead.

In this journey towards the soul of the company, care emerged as something that has always been at the heart of Iberostar’s culture. A way of understanding business through its broader impact, which inspired the articulation of a new purpose: one that invites everyone to discover the true value of collective care.

REINVIGORATE

A warm, open and optimistic invitation to re-inspire all stakeholders around the impact we can create together. A new compass to design and shape the experiences that take place across Iberostar’s spaces.
BRINGING THE STRATEGY TO LIFE
 
 
 
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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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