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LIGA F

How could we give meaning to a community with the potential for positive impact?

At a key moment for women's soccer in Spain, the professionalisation of Liga F in 2022 marked a milestone in the history of the sport. However, having an identity was not enough— we had to journey into the soul of the company to build a brand with a clear purpose and real impact. We had the opportunity to transcend sport and become a beacon of change both on and off the playing field.

REFRAME

Soccer has always been more than just a sport, and in Liga F we discovered that it is also a symbol of change. Through its community, we discovered an unstoppable attitude based on values that are vital to society, such as respect, inclusion and camaraderie. Thus, we reframed its true value: it’s not just a professional competition, but a driver that grows by growing.

UNCOVER

The key was to channel this energy into an inspiring movement inwards and outwards to grow from a shared purpose: Celebrate all that we are to show that the future is unstoppable. Together with Más Mujeres Creativas, we translated this vision into a powerful identity with a clear message: We’re Winning. More than a tagline, it is a statement of intent that challenges us to look beyond.

REINVIGORATE

Liga F is no longer just a league that is becoming more professional; it is leading a new way of experiencing soccer and society. A vision that continued to evolve through the creativity of El Ruso de Rocky, bringing to life the purpose of building a community that fosters female talent and inspires new generations. A space where fervour and inclusion go hand in hand, and where joining in is not an option, but a natural consequence. Because there is no stopping this.
BRINGING THE STRATEGY TO LIFE
← VIU
ABANTE →

Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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