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REPSOL

How can an energy company in transformation show its exploratory nature? 

Repsol was at a pivotal moment: transitioning toward a multi-energy model, consolidating its leadership, and strengthening its B2C focus. The challenge was to infuse this new era with soul and a renewed sense of purpose. 

REFRAME

If energy is the force that moves humanity forward, why do we still treat it as a mere commodity?  Energy is much more than a product, it’s everything it enables us to do. 
 An unstoppable force that drives people’s progress. Everyone’s progress. 
In a sector still dominated by reductionist views, Repsol, as a leader, could and should champion a more open, human, and realistic perspective on energy. One that empowers everyone to move forward, not just a few. 

UNCOVER

Blending its technical expertise with a restless, curious nature, Repsol’s true purpose emerged: to explore and unlock the infinite possibilities of energy so that everyone can move forward. 
Because the future is too uncertain and complex not to look beyond. 
A perspective that defines a clear role: to explore both existing and emerging energies, lighting the way toward a more diverse, sustainable, and opportunity-rich energy future. 

REINVIGORATE

In collaboration with Soulsight, we defined the strategic meaning and cultural framework that would guide every decision across the company from now on. 
Internally, this vision was integrated with the ambitious and distinctive identity work developed by Saffron, and we trained teams to internalize and embrace the new strategy and identity. 
 Externally, we partnered with Repsol and its agencies — DDB, LLYC, TINKEL, HAVAS and ESTÁ PASANDO — as facilitators in the creative development that culminated in the claim: “Con toda la energía”.
BRINGING THE STRATEGY TO LIFE
 
 
 
← ZURICH
LALIGA →

Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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