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TELEFÓNICA

How can a company with 100 years of history stay culturally relevant to strengthen its leadership?

Few companies reach their centennial at a time of such relevance. Connectivity today is more essential than ever to people’s lives, being key to their full development. That’s why the Centenary, instead of being a nostalgic celebration of the past, became a springboard — a unique, historic opportunity to honor Telefónica’s purpose: to make our world more human by connecting people’s lives, giving meaning to the vital role the company has played and projecting it into the future.

REFRAME

Through our proprietary methodology, Milestone, we uncovered a perspective rooted in Telefónica’s timeless commitment to collective progress. If human potential and talent require technology to fully develop, then the more people who have access to it, the more they will be able to unlock their potential — and together, we will achieve the collective progress we strive for.

UNCOVER

This unique perspective revealed the true value Telefónica has always aimed to deliver: enabling people to make things happen.

In collaboration with Rosàs and Accenture Song, Imaginémonos was born — a platform that highlights the power of human imagination as a driver of personal growth and collective progress. It’s an optimistic, inspiring invitation to make a wish for the future.

A unifying idea that guided the orchestration of all Centenary celebration activities.

REINVIGORATE

Imaginémonos renewed the sense of commitment and pride — not only among the company’s more than 100,000 employees, but also among many former employees, who were invited to take part. It also brought Telefónica closer to society in a meaningful way, reaffirming its ongoing relevance and sociocultural leadership.
BRINGING THE STRATEGY TO LIFE
← ZURICH
LALIGA →

Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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