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UNIE

How do you give meaning to the ambition of a new university player with a unique attitude within the sector?
    

In a sector as well established as higher education, breaking through successfully is no easy task. Yet UNIE, a private university within Grupo Planeta, did so with an uncommon spirit: the energy of those just starting out and the ambition of those determined to make a lasting impact.

After a successful launch, continuing to grow was no longer just about increasing enrolment or expanding campuses, but about clearly defining the true value the university brings and can continue to bring to every person who walks through its classrooms.

Because the role of a university goes beyond professional training; it also plays a transformative role. And UNIE is not just a place to learn, it's a place to discover oneself. A laboratory of experiences that opens horizons, sparks curiosity and prepares people for professional challenges… but also for life’s challenges.

UNCOVER

At our core, we all seek the same thing: to feel that our lives truly belong to us. And to achieve that, we need experiences that connect us with what genuinely drives us and prepare us to make it possible.

From this insight, UNIE’s value proposition was born: to be a stimulating ecosystem that enables transformative experiences, empowering students to navigate their careers and their lives with confidence. A place where every student finds both the tools and the confidence to navigate their career and their life. All of this distilled into a unifying moral and UNIE’s new brand tagline: Prepare to be.

REINVIGORATE

This new shared compass helped UNIE give meaning to the transformative attitude it was born with, turning it into inspiration that illuminates new possibilities for growth.

Through this work, we brought clarity to the teams by equipping them with the tools to make the new value proposition tangible, not only in communication, but also across the academic offering and the entire university experience.  
BRINGING THE STRATEGY TO LIFE
 
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Strategy for Brighter Growth ™

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MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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