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Eva-Rodriguez3

Eva Rodríguez

Strategy Director

Eva Rodríguez is an expert at uncovering the essence of each brand and translating it into a voice that connects with people, purpose, and context. She believes that the most powerful brands are not the ones that say the most, but the ones that make the most sense.

An independent consultant and educator in brand strategy and verbal identity, Eva has spent over a decade helping brands that aim to connect through truth, purpose, and emotion. Her approach is deeply humanistic, combining strategic thinking, aesthetic sensitivity, and a clear mission: to build brands that don’t just communicate, but truly mean something.

Eva has collaborated with organizations such as the Institute of Engineering of Spain, Madrid City Council, Cadena Cien, and the Basque Government, leading projects where branding becomes a tool for cultural and social transformation.

Through holabranding.es, her free content platform, she shares resources, drives support processes, and offers training to creative teams, institutions, and entrepreneurs. For Eva, a brand is something that is designed, felt, named, and cared for. It’s an open conversation, a living space where values, emotions, and experiences intersect.

She works from Madrid — and wherever the projects that excite her take her — helping brands say what they are and be what they say.

FEATURED CLIENTS

UN Women, Stradivarius (Grupo Inditex), Elle, Cadena Cien, Fundación Telefónica, Unicef, Corto España, Glovo.

PASSIONS

Naturally curious, an avid reader, and an animal lover. Everything that moves me outside of work inspires me within it. I read to imagine, I observe to understand, and I share space with animals who remind me that language doesn’t always come in words.

A SENTENCE THAT DEFINES ME 

«Brands are open conversations: living spaces where people, values, expectations, and emotions intersect»

LINKEDIN

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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