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Javier Mencos

Javier Mencos

Senior Brand Strategist

Javier dreamed of becoming a pilot as a child, driven by his desire to explore the world. Later, he realized that he could satisfy his curiosity through other, more humanistic and creative disciplines. He studied Advertising in Madrid, and in his third year, he moved to London. There, he discovered and fell in love with the world of branding: the power of identifying and projecting what makes a company unique, enabling it to grow and connect meaningfully.

After some time working as a Marketing Specialist for an international Real Estate company, he joined FutureBrand Madrid, where he developed most of his career. Driven by a horizontal structure, he took on roles in New Business, Project Management, and Brand Consulting, often combining all three at once. Always seeking to continue learning, he has completed master’s degrees in Brand Management and Strategic Design.

His latest adventure: teaching Strategic Brand Communication at Universidad Nebrija, with the goal of inspiring future talent and consistently advocating for the value of our profession.

In 2025, his curiosity and drive to keep growing lead him to join Picnic as a Senior Brand Strategist.

FEATURED CLIENTS

Repsol, LaLiga, MAPFRE, Acciona, Fertiberia y Grupo Lar.

PASSIONS

Spending time offline, rediscovering Madrid, exercising, traveling.

A SENTENCE THAT DEFINES ME 

«I am driven more by curiosity than by expectations»

LINKEDIN

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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