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JuandeLuque

Juan de Luque

Lead Strategist

Juan was born in Madrid, is from Madrid, and lives in Madrid. His mind is a never-ending sequence of obsessions and interests—more connected than they might initially seem. And somewhere in the middle of all that… are brands.

He started his career aiming to be a copywriter, but quickly discovered that strategy suited him better than anything else. At Superunion (now Design Bridge and Partners), he began learning the whats, hows, and whys of brand strategy. He also completed the Strategic Planning and Innovation course at The Atomic Garden, which expanded his view of the strategy world in countless ways. Later, at Grávita, he went through what he calls a full-on “branding bootcamp,” and eventually landed at Picnic, where the sense of learning and professional growth has only intensified—thanks to the opportunity to dive deeper into each project than ever before.

After his time as a student, he returned to The Atomic Garden—this time as a teacher—where he now tries to help others understand what this whole brand strategy thing is really about.

Outside of his ongoing obsessions, his daily routine includes tea, lots of podcasts, running (less regularly than he’d like), and forgetting what he was going to say mid-sentence.

FEATURED CLIENTS

Repsol, MSM, LALIGA, Pascual, Vitaldent, CEPSA.

PASSIONS

Discovering people and things, looking at photos (also outside of IG), listening to talks and interviews, spending time at home, driving on long trips, and becoming obsessed with people and things I discover.

A SENTENCE THAT DEFINES ME 

«It’s when we get too confident that we get it wrong»

LINKEDIN

Strategy for Brighter Growth ™

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal

MADRID
Calle Alfonso XII 36, 5 dcha
28014 Madrid
+34 913 688 249
holamadrid@the-picnic.com

BUENOS AIRES
La Pampa 1391, 5, oficina 5.1
Buenos Aires
holaba@the-picnic.com
LINKEDIN
Picnic-Hormiga
© PICNIC EXPERIENCE · All rights reserved — Legal
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